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Developer posts analytics
Updated: Feb 18, 2026
This page provides an overview of the developer posts analytics dashboard within the Developer Dashboard. The developer posts analytics dashboard provides real-time data to help you understand how users are engaging with your posts. Analytics data is typically available within minutes of user activity.
Prerequisites
- You must have published an app on the Meta Horizon Store.
- You must have an account within your team with the proper permissions to access the dashboard. For more information, see Add members and roles to your team.
Limitations
- Each of the provided metrics is an estimate and may not be precise.
- Aggregation summary cards track metrics for the last 30 days only.
Using developer posts analytics
To view the developer posts analytics dashboard:
- Open the Developer Dashboard.
- Select your app.
- Navigate to Engagement > Posts.
- View analytics in the table on the main Posts page. Each row shows metrics for an individual post.
Key metrics
For each post, you will see the following metrics:
| Metric | Definition |
|---|---|
Unique Impressions | The total number of unique impressions. This metric is estimated. |
Unique Clicks | The total number of unique users who clicked on this post. This metric is estimated. |
Unique Conversions | The total number of unique users who installed, re-installed, or launched your app, attributed to this post. This metric is estimated. |
Aggregation summary cards
At the top of the Posts page, summary cards display aggregated metrics across all of your posts for the last 30 days:
- Reach Card: Total unique impressions across all posts in the last 30 days.
- Click Card: Total unique clicks across all posts in the last 30 days.
- Conversion Card: Total unique conversions across all posts in the last 30 days.
If you have not published posts recently, these aggregation values may be lower since the summary cards only track metrics for the last 30 days.
Breakdown by surface
You can view metrics broken down by the platform where users engaged with your posts:
- Meta Quest headset
- Meta Horizon mobile app
- Meta Horizon Store
Data granularity
Analytics are available in daily and monthly views. Time series charts for individual posts use a sliding 30-day window. The metrics shown in the per-post table apply to the entire lifetime of the post.
- Developer Posts — Create and manage posts
- Funnel Analytics — Analyze your app’s conversion funnel
- Analytics Introduction — Overview of all analytics dashboards
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