Providing App Metadata
Updated: Aug 20, 2025
When you submit an app for review, you must also submit descriptions and assets for your app. You have the option of adding languages and providing a name, description, and assets for localized versions of your app.
Watch this quick clip on how to use metadata to grab users’ attention on the Store and increase visibility:
- In the App Manager navigation, select App Submissions and select your most recent submission.
- Click on the name of the app that you want to submit in the App Submissions table.
- Click the App Metadata tab.
- Click Name and fill in the name and description fields, up to the maximum number of characters:
- Name (max: 40 characters)
- Short description (max: 500 characters)
- Long description (max: 1500 characters)
- Search Keywords (optional)
- If you have localized titles, click Manage Languages, choose your supported languages, and repeat the previous step for each language.
- Click Save Changes.
- Click Categorization and fill in corresponding information
- Click Specs and fill in the specifications for your app submission:
- Game Modes
- Supported Controllers
- Play Area
- Supported Player Modes
- Comfort Level
- Internet Connection
- Subscription
- Purchase-blocked devices
- Social Features
- Supported Languages in App
- Click Save Changes.
- Click Details, add the following information:
- Publisher Name
- Website
- Privacy Policy link
- External Support link (optional)
- Terms of Service link (optional)
- Click Save Changes.
- Click Assets, add the art assets required. For guidance, see Meta Horizon Store Asset Design Guidelines. For apps offered in additional languages, select each language from the drop-down and add the localized assets for that language.
- Click Save Changes.
- Click Content Rating, provide the Developer Contact Email that you shared with the IARC, and select the IARC certificate or request a new one, if needed.
- Click Save Changes.