Pre-Launch Listings and Sales

• Coming soon pages let users wishlist your app and notify them when it launches or has future sales.

• Pre-order pages, similar to coming soon pages, allow users to commit to purchasing the app. Users are charged 24 hours before the launch date.

• Pre-order prices can’t be changed during the pre-order period.
• You can only create coming soon and pre-order pages during the initial app submission process.
• Meta cannot create a pre-launch listing if the app has already been submitted.
• Coming soon and pre-order pages are subject to approval. The app submission process must be completed and approved before the pre-launch listing goes live.
• Create a coming soon page up to 180 days and a pre-order page up to 90 days before launch.
• Ensure you are launch-ready 14 days before your intended app release date by completing a full release submission and setting a release date after Meta approves your pre-launch listing.

• Start early by creating a coming soon page as soon as your product details and assets are ready. Convert this to a pre-order page to begin sales as you approach the launch.
• Set a realistic release date to avoid customer disappointment.
• If at 14 days before your intended app release date you do not have a Meta-approved full release with a scheduled date, submit another pre-order with a future date. Out of platform obligations to your customers, if at 2 days prior to your intended app release date, you do not have a Meta-approved full release with a scheduled date, order fulfillment for your pre-orders will be paused until a new launch date is provided. For more information, see Meta Horizon App Policies.
• Actively market your app using various platforms to drive traffic to your pre-launch page. For more information, see Short Links.
• Offer incentives like a free add-on to encourage pre-orders.

1. Go to the Developer Dashboard⁠ and select your app.
2. From the left-side navigation, select Distribution and then click App Submissions.
3. Select the app version to submit and start filling in the app data and metadata.
4. In the Pricing tab, choose Pre-Order or Coming Soon as your Listing Type. For pre-orders, set the app price and consider including a free add-on to boost pre-orders. Remember, the price cannot change once set.
5. Select a Release Date Granularity that matches your confidence in meeting the timeline.
6. Define your Intended App Release Date based on the chosen granularity.

• Switch from coming soon to pre-order.
• Modify the release date and/or its granularity.

• Reverting from pre-order to coming soon, as it cancels all existing pre-orders.
• Changing the pre-order price once approved.
• Adding or removing add-ons included in the pre-order.
• Moving the release date to within 2 weeks of the current date to allow users ample time to cancel if needed.

• Add-ons must be free to be included in a pre-order.
• Leave Show In Store unchecked.

• Create an A/B Test
• A/B Testing Best Practices
• A/B Testing FAQ

1. Go to the Developer Dashboard⁠ and select your app.
2. From the left-side navigation, select Distribution and then click App Submissions.
3. Click on the version of the app that you want to submit and begin to fill in the data and metadata for your app.
4. When you get to the Pricing tab, from Listing Type, select Full Release.
5. Complete the Build tab. For more information, see Uploading Your VR Apps.
6. Complete the App Metadata tab.
7. Select Submit for Review.
8. Wait for Meta-approval. You will receive an email once the full release is approved by Meta.
9. To complete the full release submission, you must set a release date. This will result in your full release being scheduled for visibility on the Store.

• Unique pre-orders - The number of orders for your app before it’s released. This doesn’t include canceled pre-orders.
• Projected revenue - The approximate amount of money you’re projected to earn through pre-orders, before tax and discounts.

• Fulfilled - The number of pre-orders for which payment was successfully collected. Payment is collected 24 hours before apps are released.
• Unfulfilled - The number of pre-orders for which payment couldn’t be collected. This doesn’t include canceled pre-orders.
• Fulfillment rate - The percentage of pre-orders for which payment was successfully collected. Payment is collected 24 hours before apps are released. Fulfillment rate is rarely 100% due to payment method failures.
• Revenue - The approximate amount of money earned through pre-orders, after tax and discounts. Revenue doesn’t include any in-app revenue or Meta Horizon platform fees.