Ads quick start guide

• Your developer team is verified.
• Your Meta Horizon app is fully launched on the Meta Horizon store. Apps in the Coming Soon or Pre-order phases are not eligible for App promotion ads.
• You have an eligible Meta ad account. Set up your ad account in the Developer Dashboard⁠ by following the onboarding instructions under Growth > Ads.
• A Facebook page is required for Meta Horizon Store app ads. For Instagram ads, an Instagram page is necessary. Create pages through Business Manager⁠.
• At least one creative asset (image⁠ or video⁠) is available. For those with limited resources, a 1:1 ratio is recommended.
• You have set up a valid payment method for advertising.

1. Open Ads Manager⁠ and click the green + Create campaign button.
2. Choose the App promotion objective and select the Advantage+⁠ app campaign setup.
3. Choose Meta Quest App Store and the App name you wish to promote.
4. Set the Performance goal to Maximize number of app installs.
5. Enter your bid⁠ and budget⁠. If you are unsure of the bid amount, leave the Cost per result goal field empty and specify a daily or lifetime budget in the Budget & schedule section.
6. Define your ad targeting by country and age in the Audience section.
7. Click Next, connect your Facebook and Instagram pages at the Ad level.
8. Upload your creative asset in the Ad creative⁠ section and add up to 5 primary texts and headlines.
9. Click Publish. If this is your first ad, you’ll be prompted to enter payment details.
10. Await ad review, which is typically completed within 24 non-business hours. Once approved, your ad will go live.