How Developers are Growing Their Business by A/B Testing Their Meta Quest Store Assets

Download the A/B Testing Case Study to discover how the developers of SUPERHOT VR⁠, Rec Room⁠, Crisis Brigade 2 reloaded⁠, and Shores of Loci⁠ are leveraging self-service A/B testing at different stages of their app’s lifecycle to drive sales in the Meta Quest Store.

Developer teams need simple and effective tools that can help them understand how their Meta Quest Store creative assets are impacting their sales. Our A/B Testing Tool provides metrics like impressions, clicks, and conversions to help inform any asset optimizations needed to increase user acquisition.

The A/B Testing Tool enables you to test a variety of assets on your app’s product detail page (PDP) in the Meta Quest Store.

The tool enables you to compare two assets against each other individually, or compare the performance of multiple assets as a set. From there, you can get quick feedback and iterate your strategy to improve results.

Download the A/B Testing Case Study to get tips from the teams behind your favorite new releases and seasoned titles alike, and learn how A/B tests can help you grow your business.